The DRG Daily Action Plan

These are the four elements we employ to our everyday efforts at DRG. These are actions that keep thought fresh, enthusiasm high and creativity flowing.

Devil is in the Detail

Small things in plans and schemes that are often overlooked can cause the most serious problems later on; attention to details will make the difference.

Commitment to Iteration

Strive for excellence in everything we do but not at the sacrifice of making progress

Out Flank Normal Thought

Effective, creative design requires assessing the task at hand from all angles and considers the impact of and on adjacent systems.

Trap the Creature of Habit

Question everything even that which you know to be true. Innovation in design and application can only come when we are willing to ask more questions and challenge the status quo even if that means challenging our own prejudice.